By now everyone and their brother has seen the Swagger Wagon video.
If not, here it is:
There are some who desire the Sienna’s bench-style seating , but as a parent of only two (and only moderately shopping for a minivan), I’m leaning away from the Toyota Sienna in favor of a Honda Odyssey. While the Swagger Wagon certainly brings the “street” to the soccer fields and suburbs, I’ve got to say I’m not sold by the “Hip Because We’re Not” approach.
As a guy, I tend to appreciate functionality more than anything else. If you’re going to sell me on anything, convince me that your product is the most functional and that it just works best… which reminds me of my favorite commercial of all-time:
This tips the scale for me- that and having been a happy Honda owner for nine years. Technically, this isn’t a commercial for an Odyssey, but I’m just a sucker for a Rube Goldberg.
I’ll take “pride in my ride” while sporting the Honda Odyssey even though there’s not a current, (relatively) hip commercial out there for it. Besides, the best-selling minivan seems to carry enough ‘swagger’ without one.
